Commissioned by KONG | Tuinbouw
What initially started out as a battle between social networks was then transformed to become slightly more anonymous; “Cucumber vs. Cucumber”. The idea is to have the largest amount of likes (Facebook) or respects (Hyves).
There is one blue greenhouse (Facebook) challenging one yellow greenhouse (Hyves), both filled with cucumber plants. If your team has the most likes or respects you can win fertilizer to increase the growth of your team’s own cucumber plants or ice cubes to stall the growth of the cucumbers in the other greenhouse.
This campaign is commissioned by Kong and the Productschap Tuinbouw to gain awareness for working in Agriculture among the younger demographic.