Commissioned by Submarine LA | Paramount
For the worldwide release of the fourth Mission: Impossible movie we joined forces with Tommy Pallotta from subLA, to create a personalised Facebook project commissioned by Paramount. We took care of the technical realisation of both site and movie, in which your mission, should you choose to accept it, is to work as an IMF-asset helping to identify a terrorist code-named: Cobalt.
The movie starts as the original MI:4 trailer, but takes a turn and changes into an animated story in which you are the center of attention. Content from your Facebook profile is dynamically integrated in the appealing illustration style of the movie (with help from toon-fx). It’s possible to save the illustrated version of your profile picture in your Facebook photo album. You've been disavowed!